MOOWY

MOOWY is an online store that specializes in high-quality lawn care products. They also run a Dutch YouTube channel with over 6,000 subscribers. In the videos, the co-owner and host, Louis, showcases different products available for sale and provides general tips and advice about lawn care.

I edit their weekly videos since March 2024 and made 17 videos so far. I also edit 2-3 youtube shorts with each weekly video.

You can find more videos I made for this channel here:
https://www.youtube.com/@moowy-gazononderhoud

My process involves:

  • Editing out pauses, silences, and other disturbances: Ensuring a smooth and engaging viewing experience by removing any unnecessary gaps or interruptions.
  • Crafting a unique identity: Creating dynamic titles, intros, call-to-actions, captions, and adding suitable background music to establish a distinct and professional feel.
  • Enhancing the narrative: Building a footage library from past videos, carefully selecting footage and b-roll that complements the topic at hand.
  • Sound mixing: Ensuring that the microphone audio is optimally normalized with the best possible quality for clear and balanced sound.
  • Color correction: Applying color correction to enhance visual consistency, correct any color imbalances, and ensure that the video looks polished, professional and green grass.
  • Creating shorts: Producing engaging short-form content from the completed YouTube videos, cutting the subject to a short piece of to-the-point information to maximize reach and engagement.